Brand makeover for a homegrown digital consultancy.
ClearPoint helps organisations unlock the potential of their technology. Facing increased competition and needing to showcase new services, we evolved & strengthened the ClearPoint brand ahead of a new website build.
Coles & Co worked closely with the marketing & leadership team to define their brand personality, create a messaging framework and lay down the tracks for the design work.
From there, we aimed to inject warmth into the brand and to highlight how people-focused their organisation is.
Different design directions were explored, with particular attention to colour palette, typefaces, brand elements and how to convey a more human feel. The logo was not changed.
